Whether she's at a swanky event or hitting the high street for a spot of shopping Coleen Rooney's dress sense always draws attention and her latest clothing collection for Littlewoods.com doesn't disappoint.
Clad in graphic florals, trendy bomber jackets and plenty of pink Coleen looks fit and on-trend in the summery 26-piece collection, which includes flattering swimwear.
The line, said to reflect Coleen's signature style, consists of a range of feminine, figure enhancing pieces.
Statement prints are in abundance as arty florals clash with fat checks on a chic shift dress and shirt. Meanwhile deep plum tailored shorts are paired with striking loose-fitting blouses.
A cerise jersey top gives a nod to the sports luxe trend and is worn effortlessly with an up to the minute statement bomber and curve hugging jeans.
Coleen's trademark easy to wear dresses are back with a paisley pastel day dress and sophisticated bold print illusion dress.
'Summer clothes and swimwear are all about feeling confident and enjoying colours and prints,' says Coleen.
'My collection for Littlewoods is designed to celebrate women's figures allowing them to choose the styles and trends that suit their body shape.'
Summer clothes and swimwear are all about feeling confident and enjoying colours and prints, says Coleen
Perhaps showing that she's a savvy business women, the Livepudlian no longer just creates styles for women. As a mother to Kai, three, and Klay, who will turn one in May, she's also started creating a children's range and nursery collection for Littlewoods.
A cerise jersey top gives a nod to the sports luxe trend and is worn effortlessly with a statement bomber
Coleen's trademark easy to wear dresses are back with this sophisticated bold print illusion number
As part of her SS14 offering Coleen has also designed a range of swimwear and poolside fashion, priced at around £30.
Her affordable range features racy swimsuits and exotic cover-ups, appealing to all tastes and ages. The range includes animal and graphic print two pieces with beaded embellishment.
One bold red number has super-sexy Baywatch appeal with a plunging neckline. It also comes in black and features plaited piping detail.
Coleen Rooeny models her new summer swimwear collection for Littlewoods.com
With sunbathers in mind, many of the items are halter-necked or stapless to prevent unsightly tan lines.
Speaking to the Mirror, Coleen reveals in a new interview that she suffers from body hang-ups, and is not always confident slipping into a bikini on her holiday.
'My main problem area is my love handles so I don't want to wear anything tight around my hips. Thin, stringy, tie-side briefs aren't flattering so I always go for big bikini bottoms,' she said.
Coleen Fringe Detail Kimono, £35, features all-over animal print, fringed trims and oversized sleeves
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