Barcelona have signed a sponsorship deal with American semiconductor chip maker Intel, whose lmay never be seen despite being on the Spanish league champion's jerseys.
Barcelona said the four-year deal - worth a reported €25 million - will see 'Intel Inside' placed on the inside front of the team's jersey, which means it may be seen only when a player lifts his shirt over his head in celebration.
The Catalan club calls the unorthodox deal "a pioneering initiative in the world of sports advertising."
The club said the deal will see Intel provide Barcelona players and coaches with company devices and look to improve research, training, and performance using the multinational company's technology.
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